Are you of a certain age, north of 40, probably 50, and south of retirement,
feeling like one chapter is closing and another is beginning?

Your tectonic plates are shifting but you don’t really know why, how or what.

The end picture is a bit fuzzy.

Even if it’s clear, you don’t know how to get there.
The road is foggy and there are boulders.

Still, you have bills. There’s the mortgage and the kid’s tuition.

Dropping out and tuning in is not an option.
Running off to Nepal, even for a week, is out.

Even a day trip to Ojai is out; what if the cell service blows?

Your job is a bit empty or success doesn’t feel like success. It’s hallow.

There’s gas still in the tank, fire deep in your pit, the embers aglow,
a summer in your winter of discontent, a will if not a way.

There’s a passion to serve that’s not about you.

Finally, it’s not about you.

You’re ready to let go of who you were and step into who you are but there is something holding you back while you’re being pulled forward.
You’re betwixt and between.

You have some issues. They are chapters you don’t want to read out loud.
things you don’t talk about at cocktail parties, even after a couple Don Julios.

Because of this, you think who am I to step forward? Who am I to lead?

I”m not perfect. I’m not a role model. I’m just a fill in the blank.

There’s also a part of you that is afraid of dying with your song still in your heart, of, as Thoreau said, living a life of quiet desperation.

That’s the scariest shit.

Here lays John Doe who was never really alive.

You had your shit together, so you thought. You used to be somebody,
a leader in your community, the straw that stirred the drink.

You have job skills, a hobby, a passion, a mission or life experiencethat you want to share but you’re afraid to step into that role.

The world needs to know something and you’re the perfectly imperfect messenger.

That’s scary shit.

People will judge you. Think you’re a whack job. Think you’re not all that. Shame bleeds.

Who is she to beat the drum? Who is he to step forward?

You used to be somebody, a bad ass at work,
a leader in your community, pillar in your church,
supermom or superdad, the straw that stirred the drink.

You did lunch. Made deals. Monetized.
You rolodexed and were rolodexed.

That’s gone now. You’re no longer it.

The kids are gone now or will be soon, all off to Facebook worthy schools and ready to launch.

Congrats. You did well. Did your first half life job.
You survived, maybe even thrived in the normal world

It’s just time for a new you, a bigger you, a you that is beyond you.

Who are you not to lead? Who am I not to serve?

We’re perfectly imperfect. We need us.

Being a Reluctant Hero is a thing. It’s not only a thing, it’s The Thing.

You are not the only one to feel this. I do. We all do.

Some respond. Most don’t.

It’s the human story.

It’s Joseph Campbell’s Monomyth, the hero’s adventure.

I”m not making this shit up.

You live a normal life. Hear a deeper calling to serve life. Refuse the call.

I can’t now. It’s just not a good time. Who am I to serve? I’m scarred, scared and ordinary.

Go back to normal life. Here the call again and again.  You answer.
Step forward.

Enter a different world. Get a mentor. Accept challenges.

Enter the inner cave. Get the ring. Bring your message back to the world to serve the world.

Here lays John Doe who was truly alive.

Each of us is Bilbo Baggins. We’re, each in our own way,
ordinary called to be and do something extraordinary.

If this feels right to you, if you have some message, business, non profit, hobby, passion, wisdom… that you want to share with a larger audience, then sign up and I’ll send you stuff.

This is the deal.

I’m doing this but I really don’t know how. It’s scary shit.

I know a couple of things.

Whatever I do, it won’t be boring. It won’t be bullshit.
There won’t be any pixie dust. There will be practice.

I don’t know what the final form will be: webinar, series of webinars, online class, mastermind, live presentation… I only know that I’m moving forward.

This is what we’ll cover:

  • Finding Your Crowd
  • Defining Your Big Idea
  • Understanding The 3 Levels of Your Prospect’s Frustration
  • How to Find Your Authentic Writing Voice
  • How to Create or Find Photographs that don’t Blow
  • How to Create Engaging Videos
  • Sales for People That Don’t Like Sales
  • Marketing For People That Don’t Like Marketing
  • Artsy Fartsy Design Stuff For The Artistically Impaired
  • Technical Crap You Need To Know
  • Create a Web Site That Finds, Connects and Closes
  • How to Face Your Fear and Move Forward

If you’re reluctant to share your message with a larger audience, join us.

Let’s Step Forward Together.

Mike Adams





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