Why Your Writing Blows.

You Feel Like You’re Not Enough.

So, you use your impress voice. Sound Bigger. Better. Appeal to all. Offend no one. My shit is together.

Stop it.

No one wants your impress voice. It’s just part of the noise.

What they want is your connect voice.

Show me that you know my inside and my outside. Make me matter.

No one’s shit is together. Your shit is not. Your customer’s is not.

Now, write from that to that. Connect.

Writing is connection, not impression.

Do Shit That Matters,


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